Volume
Build the object, do not illustrate it.
The model has to hold the light up close, not just the angle of a moodboard.
3D visualization
From first volume to final still, we build visualizations for space, product and industry that hold up close and stay in the mind.
We model so it can be looked at closely. Space, product, industry: volumes that hold the light, and materials that do not give the trick away.
From first volume to final still there is direction. Framing, atmosphere, the decision of what to show and what to leave out. Each view is a sentence, not a catalogue render.
We do not illustrate an idea: we build the object until the light sits well on it. Then we choose the views that tell, and leave the rest out.
Still
Each view is a sentence, not a catalogue render.
Framing and atmosphere are direction, not an extra added at the end.